The other day I was at the gym and I noticed something quite odd.

An overweight personal trainer, training a less overweight man.

The trainer had to be about 300 unhealthy pounds, while the trainee looked like he was around 230 average pounds.

Is this common practice?

Personally, I would not pay money to an overweight personal trainer to help me get in shape. It doesn’t make any sense.

I wouldn’t trust a broke financial advisor with my money.

I wouldn’t want a tattooless tattoo artist giving me a tattoo.

and I wouldn’t go to a dentist with bad teeth.

The world has a relationship with “formal education” which ultimately dictates who is an expert on specific subject matter and who is not.

I’m sure that the overweight personal trainer has all of the educational background and credentials neccesaary to help people with their exercise, but does it even matter if what he is trying to help others accomplish, he cannot accomplish for himself? I mean, I suppose there is always the chance that he does not want to be skinny.

Education is important to me. Higher education is important to me. I have a Bachelor’s degree, and even some Master’s work, but when it comes down to it, what matters more? Experience and a “practicing what you preach” mentality or education?

I’m just sayin’, if I had to get an emergency operation and my only 2 options were the guy with the education or the guy with the experience, I’d take the guy with the experience.

 

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We live in a “magic pill” obsessed society.

It seems like everyone wants to take the easy route these days, we’re all chasing the quick fix. I’m just as guilty as the next guy. Just a few months ago I bought a “get rich quick” type of ebook filled with junk content.

It’s only natural to want to take the easy route, but the truth is, the easy route doesn’t always exist.

  • The fat loss pills from GNC, that are supposed to help you lose up to 3 lbs per week? They don’t work.
  • The “Get More Girls Today, Never Get Turned Down By Another Woman Again Pick-up System” which reveals the exact methods used by “love gurus” around the world?  That system does not exist!

I’ll tell you the secret to every successful person out there though. In fact, I’ll tell you the secret to success for free.

-> Hard work.

Yes, just plain ol’ hard work.

Now I know some of you may be thinking, “Seriously? But hard work is so OLD SCHOOL and over-rated! I mean look at Mark Zuckerturd, or those guys that started Twitter…they’re rich! Just like that! Viral!”

Maybe you’ve been inspired by Tim Ferriss and the 4 Hour Work Week (you should read it), but you’ve got to understand that the guy puts in at least 60+ hours a week – not 4.

If it was easy, we’d all be walking around with six packs, running extremely profitable companies with some arm candy at our side. But it isn’t easy.

So get to work.

photo by cindy47452.

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To all of the artists,

To all of the musicians, painters, sculptors, dancers, actors, visual artists, film-makers, photographers, poets, and printmakers of the world.

I want to encourage you keep on truckin’, no matter what.

You are the truest form of entrepreneurship.

You face the same challenges as the internet startups of today, but you aren’t in it for the money.

You’re the creators; who take an idea and see it all the way through execution.

You’re sacrificing stability, security, healthcare and traditional retirement funds for the shot at a bigger, more self-fulfilling payout.

You start from scratch and build empires.

You play shows to empty crowds but always put in your best effort.

You grind hard, 24/7. You hone your craft 365.

You channel your emotions into a legitimate product.

You don’t listen to the people who tell you to “give it up” or “quit dreaming” or ask “do you know what the odds are?”

You write your own story, take your own journey and travel down your own path.

You self-promote the shit out of yourself.

Failure isn’t an outcome, it’s an illusion.

You are the ultimate entrepreneur.

 

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I was first introduced to the term “Lifestyle Design” about 2.5 years ago in a book by Tim Ferriss called the 4 Hour Work Week. Ferriss is regarded as the creator of what we’ve come to know as modern Lifestyle Design and he’s managed to build an entire industry (and his own empire) surrounding it. There are thousands of blogs, books, articles, and mentions of Lifestyle Design online every single day.

For those of you who don’t know what I’m talking about, here’s a definition of Lifestyle Design, right out of the 4HWW:

“The New Rich (NR) are those who abandon the deferred-life plan and create luxury lifestyles in the present using the currency of the New Rich: time and mobility. This is an art and a science we will refer to as Lifestyle Design (LD).”

The initial definition described the goal of LD well, but I believe that Lifestyle Design has evolved and grown beyond its initial definition.

Lifestyle Design isn’t about creating a luxury lifestyle, it’s about making a conscious effort to implement changes that’ll allow you to live life a certain way.

LD has less to do with striving for time and mobility and more to do with defining what makes us happy as individuals. There shouldn’t even be a definitive “currency” (Ferris identifies these as time & mobility) tied to lifestyle design because those currencies differ from person to person. You might value security, while I might value adventure. Therefore, the lifestyle I am trying to design isn’t based on the same currencies as yours.

I propose a new definition which is anchored in strategy, not tactics.

Lifestyle Design is the conscious process of creating a lifestyle that suits you through a series of lifestyle experiments and optimizations.

Let’s hear your thoughts.

photo by argusfoto

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It’s been over 30 days since I decided to go car-free (see: lifestyle experiment).  I promised to report my findings, so here they are!

This was the first time in 10 years, where I haven’t personally owned a car and I’ve got to say, it was a lot easier than I thought it’d be.

Not only is it possible to live in Minneapolis without a car, but it’s actually fairly easy.

Overall, my experience has been positive. I feel more connected to the city and the community of people living in it. Being in the street makes daily life feel more exciting; jumping out of one bus to catch the next or riding my bicycle down Lyndale makes it feel like I’m moving…not just sitting in the car. I also get a lot more reading done since I don’t have to pay attention when I take the bus.

There are a few instances where I could use a car.

1. Rainy days. There haven’t been many, but when they come it’s always at the most inconvenient times. One day it was just pouring rain and I had to be in Uptown, Warehouse District, and Downtown Saint Paul, one after the other. The bus was not convenient that day and I was soaked.

2. Transporting dog from point A to point B. Sometimes I like to take my dog places with me. Without a car, I can only take him places within walking distance unless I borrow a car or get a ride.

3. Going to Saint Paul. This 15-20 minute car ride translates into a 50-60 minute bus ride. It’s not always bad  though. I prefer the bus during rush hour and the long ride actually allows for extra reading time.

I’d say that my breakdown of alternative transportation modes goes something like this:

Motorcycle: 30%

Bicycle: 35%

Getting rides/carpooling: 15%

Public Transportation: 15%

Borrowing car: 5%

I’d also like to try using a car-share program like HourCar, which I’ve heard great things about.

I haven’t purchased an automobile and am in no hurry to do so. Living in Minneapolis without a car during the winter seasons is probably a bit more difficult, so I might end up getting one at some point. Nonetheless, it’s nice to know what it’s like to live in this city without one.

 

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I get a lot of emails from people asking for various pieces of advice (which I like to give, so please continue emailing).

Many times people are looking for tips on how to better use social media or asking for some advice on personal branding. But usually, the question is, “how the hell do I find a job?”

The sad truth is, I never have a good answer because the people asking are typically already doing the right things.

They’ve maintained an updated LinkedIn profile, they’re connecting with people outside of their networks, they’re sending thank you notes after job interviews and they’re hitting up multiple networking events every month.

So why can’t they find a reasonable position somewhere?

To be blunt about it; the economy ain’t doing so hot, the competition is extra fierce (people getting double degrees), and many companies are experimenting with new methods of cutting costs (hiring freelancers and contractors to avoid paying benefits, for example).

The Bad News: The good ol’ days, where going to college meant landing your dream gig upon graduation, are over.

The Good News: We’re in the midst of an entrepreneurial revolution.

There are so many people who can’t find jobs, plenty who’ve been “let go” and a handful who’ve decided that “putting in time” isn’t for them, so they just quit their jobs.

What are they doing now?

They’re starting their own businesses.

They’re making their own legacies. And they’re figuring out how to survive without a “real job.”

Recessions have been known to produce some of the greatest innovations and innovators, and this is no exception.

The reason that most of us have jobs is to make money.

When we get layed off because we “aren’t producing enough” or fired because we “aren’t being enthusiastic enough” or can’t find a job because we are “over/under qualified” we stop making money. If we stop making money, we stop paying bills, if we stop paying bills we go into bad debt, and so on and so on.

How come we put all of our eggs into one basket when it comes to work?

I’ve always thought it was so strange that so many of us talk about diversifying investments to reduce risk, yet we all subscribe to the illusion that having one main income stream is the safest route. How can that possibly make sense? When so much of our livelihood relies on external factors and even other people?

Here are a few reasons why I prefer multiple income streams to one.

  • It’s “safer.” If you lose one income stream, you just build or find another to replace it. Once you’ve built a few solid ones, and get to a certain level of comfort, losing a stream will not be as drastic as losing your entire income.
  • Live a more flexible lifestyle. One day you’re a photographer, the next day you’re a designer. When you have multiple income streams you get to focus on what makes you happy, that day. You can also work from 9pm – 5am if you feel like it or turn a park bench into an office.
  • You can quit whenever you feel like it. If you decide that you don’t want to do whatever it is you’re doing anymore, just fire yourself . The false sense of security is gone when you know that you can create more opportunities.
  • You’re responsible for your own success. No one else. You can’t rely on excuses and you can’t get fired for someone else’s mistake.
  • There’s more time to do what you love. If you aren’t at an 8-5 all day, one (or more) of your income streams can be hobbies. Technically, they can all be hobbies (if you really want to go that route). Example: if your hobby is playing guitar, start giving private lessons.
  • Gain new skills/experiences. You’ll be good at plenty of things when you get the time to challenge yourself with new activities. I’ve recently started taking photos. I’m not getting paid for it, but eventually if I get good enough, I’d like to turn photography into a sellable skill, because it’s something that I enjoy doing.

That isn’t to say that there aren’t cons to creating your own work.

I put in more hours than I ever used to before. In fact, right now, its 6:42pm on a Friday evening and I’m still working and it’s my birthday (editor’s note, now it is noon on Saturday and I am making edits to this post). At my old job, we had something called “summer hours” where every friday, we’d be out of the office by noon.

I don’t mind working though.

As my old friend Confucius once said, “”Choose a job you love, and you will never have to work a day in your life.”

You have the choice.

If you have any questions, praises, or arguments, leave a comment!

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A few nights ago, I gave a piece of advice to someone on Twitter and I’ve been thinking about it ever since. It’s amazing, the world we live in. Anyone can become anything. As long as you’ve got the passion, drive and motivation to go for it.

In my opinion the easiest way to get where you want to be, is to start a blog. Unless you’re trying to become a surgeon, lawyer, or other profession that requires tests or exams or licensing (and even then, there is an applicable use for blogging, but that’s a later discussion).



Becoming an album reviewer (or book reviewer, film critic, sports journalist, motorcycle writer, puppy photo curator) can be done in 3 simple steps.

Step 1. Buy a domain name.

Step 2. Install WordPress.

Step 3. Review an album.

Step 4 (optional). Share the review on Facebook & Twitter.

It gets easier if you decide to use Blogger or Tumblr to host your blog because you can skip steps 1 and 2.

Below are some various examples of successful people who probably said, “How do I become an album reviewer?” at some point in their lives.

1. Pitchfork is regarded as one of the top authorities in today’s indie music scene. It was started in Minneapolis, MN in 1995 by a young fellow named Ryan Schreiber. Schreiber, fresh out of high school, and with no formal training/experience in writing started out by simply  reviewing music on his blog every month. Today, Pitchfork Media is a million dollar company.

2. Greg Swan, a PR/marketing professional, started his music blog Perfect Porridge a few years ago and now gets over 100+ emails a day from bands, reps and PR folks. He reviews albums, gets to listen to tons of great new music, and enjoys the perks of having a “real job” as well as a “fun job.”

3. Ben Heinemann, editor of Central and Remote started his blog because of his passion for going to live shows and listening to good albums. I can guarantee that if he keeps it up, his blog will be a highly respected source for music information. Need evidence? Ben recently wrote the METRO Magazine review for this year’s Rock The Garden festival.

There is always room for more because on the internet, you’ve got a global audience.

Find something that you enjoy doing, reading, writing, or thinking about and start a blog. You’ll be surprised by how many doors it’ll open.

And here’s my end pitch.

If you’re serious about writing/maintaining a blog, and you’ve tried figuring it out but can’t seem to get it set-up, I will help you, free of charge.

Just shoot me an email.

Do you have any other examples? I’d love to hear them.

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Hello readers,

I’m toying with the idea of creating a video series for KareemAhmed.Com called “Livin’ The Dream.”

The goal of the video series is to have discussions with people who’ve figured out how to do what they love for a living.

I was able to chat with my friend @joelfeder over Skype. I first started talking to Joel about 2-3 years ago, when he was searching for an “agency job.” His true passion though laid within the automotive industry. The guy just absolutely freaking loves cars. Joel eventually landed the agency job, but what came next was even better.

Joel created and started writing on his own auto blog called Accelerate MPLS. It gave him an audience in the auto space, which he was then able to leverage to get a kick-ass job writing about cars at a vertical publishing company called High Gear Media.

Joel is now working for a company that’s in an industry that he’s passionate about. All it took was a bit of patience, smart decision-making, and entrepreneurial drive.

That’s Livin The Dream.

Click this link —-> Livin’ The Dream: Joel Feder to watch the video.

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A few days ago I asked a friend to accompany me to a networking event (TCTHH, if you’re in the Twin Cities, check it out).

The texts exchanged went something like this:

Kareem: Dude, you should come to this networking event with me tomorrow.

Friend: Why? I already have a job…

Kareem: I didn’t ask you to come to a job fair. I asked you to come to a networking event.

Friend: I don’t really need it right now. I’m going to pass…maybe next time.

Kareem: You sure man? You’ll meet some cool people, and there’s free food.

Friend: I’m good. I’m just going to sit here and play xBox360 instead. (Okay, he didn’t say that last part, but you get my drift.)

The reason that my friend didn’t go is because he didn’t see an immediate payout. He didn’t see an opportunity to “cash-out” on his time in the near future. This is a foolish way to think. Instead we need to look at life as a series of strategic investments.

  • When we sign up for a gym membership, we don’t go once and expect to see immediate results. We’re aware that we need to go consistently. Even going to the gym one time a week is better than not going at all, because it’s still a minimal investment into our fitness.
  • When we open up a savings account, we don’t deposit money once and expect it to grow overnight. We’re aware that in order to see the money grow, we need to continue depositing money and over time, the money accumulates (usually!).
  • When we meet someone new, we don’t expect to know everything about him or her in our first encounter(s). We’re aware that we must get to know them, and possibly become good friends over time. It’s not an immediate personal relationship.

If we begin looking at life as a series of investments, we start to see how today’s small deposits will pay huge dividends in the future. These investments are everywhere. They are handshakes, events, hours, favors, phone calls, LinkedIn connections, retweets, happy birthday wishes, and more.

Here’s a quick story:

When I landed my first job out of college at Risdall Marketing Group, it wasn’t because I’d sent in a phenomenal resume (I don’t even think I had one at the time) or because I knew someone who was working there; it was because I’d invested in a relationship with the President and CEO, John Risdall.

I went in for an interview and I didn’t get the position. I did fine in the interview, but John was looking for seniors and I was a junior at the time.

We shook hands and I left the office, but when I got home, I stuck a handwritten thank you note in the mail.

A month later, I sent John an email, giving a brief update of my life. It was nothing formal, I just let him what I’d been up to.

A few of months after that, I picked up the phone and asked John if he wanted to grab a cup of coffee, he said yes and we had coffee. I never brought up any talk of employment.

Half way through my senior year, I received an email from John saying that a position had opened up, and it was waiting for me if I wanted it. No interview, no resume, no questions.

I took the part-time position and after graduation it turned into a full-time gig.  All of this because I’d kept in touch, I’d invested some time and energy into maintaining a simple relationship.

Four years later and I’m still sending Mr. Risdall updates about my life every few months.

Make small deposits, reap larger benefits.

What kind investments have you made lately?

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“I wonder what it feels like to fly.” He thought to himself, as he longingly stared out the window of the commercial aircraft, watching the clouds float by and the sun set into the horizon…

I’m writing this as I sit on a flight from JFK to MSP.

I caught myself staring out the window, reminiscing with deceptively distant-seeming memories of my experience, falling through the skies at 120 MPH.

Being on the plane right now and thinking about this, I just feel like it’s a lesson learned. I could very well be the single person on the plane to know the feeling…but I know it, and it’ll stay with me forever.

Stop wondering what it feels like. Wondering doesn’t do it any justice.

I’ll keep posting if you keep subscribing. Or get posts delivered by email by putting your email address in the box in the upper right hand corner.

Photo credit: Shaz (I didn’t take my own photo when I went, I plan on going again for it.)

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