I keep seeing this Twitter tactic over and over again. (I even participate and that is the reason I am writing this post.)
“Follow @kareemy and RT for a chance to win ____x______”
It’s kind of like forcing something to become viral. It really pushes people to take action and they do it.
Usually people do follow and they do RT the message but they don’t do it because they like the product or brand…they do it because they want to win.
Isn’t brand building a way to gain more awareness amongst a target audience? Isn’t the goal of marketing dollars to actually make an impact on your consumer’s behavior? I don’t think that this does either.
Don’t get me wrong. It works for gaining followers if that’s what your goal is. It also works for increasing brand mentions if that’s what your goal is.
But if the goal doesn’t involve Twitter, I don’t think it’s a very effective way of promoting a product.
What do you think?
EDIT: I forgot to mention that I do think that this tactic works if you are planning on giving away something like snowboard bindings. The only people that will follow and retweet are snowboarders, therefore you are reaching your target audience.
One Trackback