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Social networks are popping up all over the place. Friends who aren’t in the social / marketing / tech industry are always saying things to me like, “What’s the point of LinkedIn anyways? I’m already on Facebook.” or “Why the heck should I get a Pinterest? I already have Twitter!”. I understand that it’s overwhelming,
The Internet has long been a time-suck. We used to spend hours upon hours “browsing the web” and “surfin’ the ‘net” ‘looking for the coolest, newest and most interesting stuff. Mostly, this “stuff “was found on websites without any sort of social interaction (unless, of course, you enjoyed spending time in the AOL chatrooms, A/S/L
Ordinary content, ordinary campaigns, ordinary interactions. There’s no room for ordinary in a world that’s fueled by Likes. Ordinary doesn’t stand out. Ordinary is uninteresting and uninspiring. Ordinary doesn’t get shared. Ordinary just won’t cut it. We must strive to be extraordinary. Being globally connected through the Internet has drastically changed the dynamic of “competition”
There is only one way to create a successful business: have a GFP ( a good f*cking product). Good products market themselves. They generate referrals. They create conversations. They fill a void that needs to be filled. Without a good product (or service for that matter), it doesn’t matter how many marketing dollars you have or
I get a lot of emails from people asking for various pieces of advice (which I like to give, so please continue emailing). Many times people are looking for tips on how to better use social media or asking for some advice on personal branding. But usually, the question is, “how the hell do I find a job?”