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	<title>Kareem Ahmed&#039;s Home Base &#187; Marketing</title>
	<atom:link href="http://www.kareemahmed.com/category/marketing/feed" rel="self" type="application/rss+xml" />
	<link>http://www.kareemahmed.com</link>
	<description>The internet is a wide, and vast place. It&#039;s so hard to keep track of everything so I&#039;ve made this page to help me do so.</description>
	<lastBuildDate>Fri, 09 Jul 2010 06:26:32 +0000</lastBuildDate>
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		<title>Mobile is the night</title>
		<link>http://www.kareemahmed.com/marketing/mobile-is-the-night</link>
		<comments>http://www.kareemahmed.com/marketing/mobile-is-the-night#comments</comments>
		<pubDate>Fri, 09 Jul 2010 06:25:39 +0000</pubDate>
		<dc:creator>kareem</dc:creator>
				<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://www.kareemahmed.com/?p=252</guid>
		<description><![CDATA[It&#8217;s 1 a.m. Do you know where your Foursquare friends are? Every night, hundreds if not thousands of Twin Cities diners, concertgoers, sports fans and club kids are using smart phones to punch in their whereabouts on such social media networks as Foursquare and Twitter. These night owls are using their iPhones and Evos as [...]]]></description>
			<content:encoded><![CDATA[<p>It&#8217;s 1 a.m. Do you know where your Foursquare friends are?</p>
<p>Every night, hundreds if not thousands of Twin Cities diners, concertgoers, sports fans and club kids are using smart phones to punch in their whereabouts on such social media networks as Foursquare and Twitter. These night owls are using their iPhones and Evos as a different way to see and be seen.</p>
<p>Not only have these mobile networks changed the way people go out, but they&#8217;re changing the way bars, restaurants and music venues market to consumers, with digital come-ons that include food and drink specials, instant coupons and VIP perks.</p>
<p>Use of mobile devices for such nightlife networking is big, and getting bigger. Twitter, which lets users send short messages called &#8220;tweets&#8221; to their lists of followers, has 100 million users. Foursquare is a location-based service that has a smaller but rapidly expanding user base of 1.5 million. With its geo-coding capability, Foursquare instantly records &#8220;checked-in&#8221; users as being at a particular location. Without making a phone call, people can track down their friends for a meet-up &#8212; or maybe avoid them entirely.</p>
<p>For fans of these networks, a night without smart phones is unimaginable. Detractors find the whole thing pointless, even narcissistic &#8212; does the world really need to know your every move?</p>
<p>On a recent Friday night, Kareem Ahmed, 23, stepped into First Avenue, the downtown Minneapolis rock club, and immediately whipped out his iPhone. He was there to see the electro-rock band Solid Gold. On his phone, Ahmed checked in on the club&#8217;s Foursquare page and sent out tweets announcing his arrival.</p>
<p>Ahmed has more than 3,000 followers on Twitter. Some he knows, others he does not. But they read his tweets and he follows their digital musings, too.</p>
<p>&#8220;Twitter is the main source of information for anything I do,&#8221; he said&#8230;</p>
<p>Read More Here: <a href="http://www.startribune.com/entertainment/dining/98075339.html?page=1&amp;c=y">http://www.startribune.com/entertainment/dining/98075339.html?page=1&amp;c=y</a></p>
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		<title>Kicker EB101 Earbuds and Comply T400 Foam Tips Review</title>
		<link>http://www.kareemahmed.com/marketing/kicker-eb101-earbuds-and-comply-t400-foam-tips-review</link>
		<comments>http://www.kareemahmed.com/marketing/kicker-eb101-earbuds-and-comply-t400-foam-tips-review#comments</comments>
		<pubDate>Sun, 21 Mar 2010 21:29:40 +0000</pubDate>
		<dc:creator>kareem</dc:creator>
				<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://www.kareemahmed.com/?p=228</guid>
		<description><![CDATA[I&#8217;ve had the opportunity to review some great gear lately but nothing &#8220;beats&#8221; this. I&#8217;ve been given the chance to listen to tunes through the Kicker EB101 Earbuds and so far, they are rockin&#8217;. It&#8217;s a great listening experience. The bass is very full, the treble is nice sounding. I&#8217;m actually listening to them right [...]]]></description>
			<content:encoded><![CDATA[<p>I&#8217;ve had the opportunity to review some great gear lately but nothing &#8220;beats&#8221; this. I&#8217;ve been given the chance to listen to tunes through the Kicker EB101 Earbuds and so far, they are rockin&#8217;. It&#8217;s a great listening experience. The bass is very full, the treble is nice sounding. I&#8217;m actually listening to them right now as I write this post. </p>
<p>The Kicker EB101&#8242;s come with some decent stock earbud tips but if you&#8217;ve ever worked in an office setting with me, you know that I always use <a href="http://www.complyfoam.com">Comply Foam Tips</a> with my earbuds in order to enhance the stock earbud sound as well block outside noise. These things do an AMAZING job of blocking out outside sound, even if your earbuds are meant to be noise reducing. The other great thing about Comply Foam Tips is that they are so comfortable in comparison to stock tips. I also like to use them when I&#8217;m working out because the foam actually expands in your ear which causes them to stay in place better when you are moving around. It&#8217;s always blown my mind that many people never change the tips on their earbuds but I think it&#8217;s the single best way to get the sound of $300 earbuds when you are only using $100 earbuds. </p>
<p>I encourage you all to give <a href="http://www.complyfoam.com">Comply Foam Tips</a> a try and if you don&#8217;t agree with me, I&#8217;ll buy you a beer. Just go to the site, find the model that you currently own, and order the tips for them!</p>
<p>Disclosure: This post was written in exchange for material goods.</p>
]]></content:encoded>
			<wfw:commentRss>http://www.kareemahmed.com/marketing/kicker-eb101-earbuds-and-comply-t400-foam-tips-review/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<item>
		<title>Stop Ripping On Myspace Quick Rant</title>
		<link>http://www.kareemahmed.com/marketing/stop-ripping-on-myspace-quick-rant</link>
		<comments>http://www.kareemahmed.com/marketing/stop-ripping-on-myspace-quick-rant#comments</comments>
		<pubDate>Fri, 19 Feb 2010 02:48:07 +0000</pubDate>
		<dc:creator>kareem</dc:creator>
				<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://www.kareemahmed.com/?p=214</guid>
		<description><![CDATA[Being a seasoned online marketer, I get asked my opinion on Myspace at least three times a month. My response is always the same, Myspace is for musicians and it has done a ton for social networking. Myspace is like Nelson Mandela. I want to give credit to Myspace. They revolutionized social networking. They were [...]]]></description>
			<content:encoded><![CDATA[<p>Being a seasoned online marketer, I get asked my opinion on Myspace at least three times a month. My response is always the same, Myspace is for musicians and it has done a ton for social networking. Myspace is like Nelson Mandela.</p>
<p>I want to give credit to Myspace. They revolutionized social networking. They were one of the first, if not the first platform, that allowed members to actually edit their profiles using HTML, to actually PERSONALIZE their profile with limited box filling. I learned the basics of HTML by making Myspace profiles years ago. I know more than the Facebook generation because I know how to make something bold or how to create an HTML link. I know many other people that know the basics of HTML only because of Myspace. If it wasn&#8217;t for the entire pimp your Myspace, glitter banner I bet Myspace would still be a favorite. (Hey Facebook. Learn your lesson. Farmville, Lameville, Crapville and more.) There will be a point when we get fed up with it. Remember that cruddy Twitter game that infiltrated your network with lame people playing? Yep, that&#8217;s gone now.</p>
<p>My second point is that Myspace led the entire world into making it be okay to talk to strangers. Twitter? You follow randoms that you don&#8217;t know in real life. Myspace you friended them. Myspace allowed us to be comfortable not knowing people but still communicating with them. It isn&#8217;t creepy to follow people you don&#8217;t know.</p>
<p>Third point. Myspace is great for bands. I will bet that if you type your favorite bands name into Google, their Myspace page will be at within the first five results. Its great for trying before you buy or checking tour dates.</p>
<p>I won&#8217;t rip on Myspace. Its there, it serves its purpose, and Tom has more money than you do.</p>
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		<slash:comments>4</slash:comments>
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		<item>
		<title>SheWearsYourTee.Com &#124; Helping With This Project</title>
		<link>http://www.kareemahmed.com/marketing/shewearsyourtee-com-helping-with-this-project</link>
		<comments>http://www.kareemahmed.com/marketing/shewearsyourtee-com-helping-with-this-project#comments</comments>
		<pubDate>Fri, 29 Jan 2010 15:31:10 +0000</pubDate>
		<dc:creator>kareem</dc:creator>
				<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://www.kareemahmed.com/?p=211</guid>
		<description><![CDATA[More info @ http://www.shewearsyourtee.com]]></description>
			<content:encoded><![CDATA[<p><object width="400" height="300"><param name="movie" value="http://www.youtube.com/v/0nbis2Q9__E&#038;rel=0&#038;color1=0xcc2550&#038;color2=0xe87a9f&#038;hl=en_US&#038;feature=player_embedded&#038;fs=1"></param><param name="allowFullScreen" value="true"></param><param name="allowScriptAccess" value="always"></param><embed src="http://www.youtube.com/v/0nbis2Q9__E&#038;rel=0&#038;color1=0xcc2550&#038;color2=0xe87a9f&#038;hl=en_US&#038;feature=player_embedded&#038;fs=1" type="application/x-shockwave-flash" allowfullscreen="true" allowScriptAccess="always" width="400" height="300"></embed></object></p>
<p>More info @ http://www.shewearsyourtee.com</p>
]]></content:encoded>
			<wfw:commentRss>http://www.kareemahmed.com/marketing/shewearsyourtee-com-helping-with-this-project/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<item>
		<title>The Average Consumer Has No Idea</title>
		<link>http://www.kareemahmed.com/marketing/the-average-consumer-has-no-idea</link>
		<comments>http://www.kareemahmed.com/marketing/the-average-consumer-has-no-idea#comments</comments>
		<pubDate>Sun, 03 Jan 2010 22:57:32 +0000</pubDate>
		<dc:creator>kareem</dc:creator>
				<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://www.kareemahmed.com/?p=198</guid>
		<description><![CDATA[I randomly saw this tweet and realized how little the ordinary person knows about marketing. We live in a different world where nothing is coincidental. This is just called targeting.]]></description>
			<content:encoded><![CDATA[<p>I randomly saw this tweet and realized how little the ordinary person knows about marketing. We live in a different world where nothing is coincidental. This is just called targeting.<br />
<img src="http://www.kareemahmed.com/wp-content/uploads/2010/01/Screen-shot-2010-01-03-at-4.56.29-PM.png" alt="twitter" title="twitter" width="500" height="65" class="aligncenter size-full wp-image-199" /></p>
]]></content:encoded>
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		<slash:comments>4</slash:comments>
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		<item>
		<title>My Horoscope For Today</title>
		<link>http://www.kareemahmed.com/marketing/my-horoscope-for-today</link>
		<comments>http://www.kareemahmed.com/marketing/my-horoscope-for-today#comments</comments>
		<pubDate>Fri, 01 Jan 2010 20:42:45 +0000</pubDate>
		<dc:creator>kareem</dc:creator>
				<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://www.kareemahmed.com/?p=196</guid>
		<description><![CDATA[If you&#8217;re feeling like 2009 was a bit of a washout, it&#8217;s understandable. You probably experienced a lot of bumps in the road, possibly including failed relationships, bad financial choices, and generally difficult and trying times. But this time was anything but wasted. Although you could not see the forest for the trees, you will [...]]]></description>
			<content:encoded><![CDATA[<p>If you&#8217;re feeling like 2009 was a bit of a washout, it&#8217;s understandable. You probably experienced a lot of bumps in the road, possibly including failed relationships, bad financial choices, and generally difficult and trying times. But this time was anything but wasted. Although you could not see the forest for the trees, you will soon. Every single step and misstep you took this year was preparing you for something truly wonderful that will begin to unfold in 2010. So begin this year with no regrets. Every single difficult moment was destiny pushing you in the right direction.</p>
<p><strong>I feel wonderful.</strong></p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Your Twitter Network Is Like Phone A Friend</title>
		<link>http://www.kareemahmed.com/marketing/your-twitter-network-is-like-phone-a-friend</link>
		<comments>http://www.kareemahmed.com/marketing/your-twitter-network-is-like-phone-a-friend#comments</comments>
		<pubDate>Tue, 29 Dec 2009 01:03:19 +0000</pubDate>
		<dc:creator>kareem</dc:creator>
				<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://www.kareemahmed.com/?p=184</guid>
		<description><![CDATA[Today I was once again amazed at how powerful a great and eccentric Twitter network can be. We spend our days shooting the shit and having great conversations, but I was surprised when I asked a pretty personal/in-depth question that took more effort than just formulating a 140 character opinion: Now, how many responses do [...]]]></description>
			<content:encoded><![CDATA[<p>Today I was once again amazed at how powerful a great and eccentric Twitter network can be. </p>
<p>We spend our days shooting the shit and having great conversations, but I was surprised when I asked a pretty personal/in-depth question that took more effort than just formulating a 140 character opinion:</p>
<p><img class="aligncenter size-medium wp-image-185" title="Screen shot 2009-12-28 at 6.54.16 PM" src="http://www.kareemahmed.com/wp-content/uploads/2009/12/Screen-shot-2009-12-28-at-6.54.16-PM-299x142.png" alt="Screen shot 2009-12-28 at 6.54.16 PM" width="299" height="142" /></p>
<p>Now, how many responses do you think I got? 3? 5? 7? Nope.</p>
<p>I got over 10 responses. I am not even talking about &#8220;I use X Brand, they are great.&#8221; type of responses (although a few people did say that and I do truly appreciate it, that is the kind of response that I would have given.) </p>
<p>What really blew my socks of was that people actually went out of their way to give me names of their personal agents as well as their phone numbers, email addresses, and personal web sites. So thank you all for making my search so much easier.</p>
<p><strong>I didn&#8217;t even have to Google anything, which leads to to the question&#8230;will the future of online search be completely network based?<br />
</strong></p>
<p>Something else that I noticed was that <strong>no insurance agents or insurance companies attempted to get ahold of me, so go pitch them.</strong></p>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Social Media Back in The Day &#124; One Red Paperclip</title>
		<link>http://www.kareemahmed.com/marketing/social-media-back-in-the-day-one-red-paperclip</link>
		<comments>http://www.kareemahmed.com/marketing/social-media-back-in-the-day-one-red-paperclip#comments</comments>
		<pubDate>Wed, 23 Dec 2009 18:55:59 +0000</pubDate>
		<dc:creator>kareem</dc:creator>
				<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://www.kareemahmed.com/?p=179</guid>
		<description><![CDATA[What an amazing story &#8211; one red paper clip]]></description>
			<content:encoded><![CDATA[<p>What an amazing story &#8211; <a href="http://www.oneredpaperclip.com">one red paper clip</a></p>
<p><object width="425" height="344"><param name="movie" value="http://www.youtube.com/v/BE8b02EdZvw&#038;color1=0xb1b1b1&#038;color2=0xcfcfcf&#038;hl=en_US&#038;feature=player_embedded&#038;fs=1"></param><param name="allowFullScreen" value="true"></param><param name="allowScriptAccess" value="always"></param><embed src="http://www.youtube.com/v/BE8b02EdZvw&#038;color1=0xb1b1b1&#038;color2=0xcfcfcf&#038;hl=en_US&#038;feature=player_embedded&#038;fs=1" type="application/x-shockwave-flash" allowfullscreen="true" allowScriptAccess="always" width="425" height="344"></embed></object></p>
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		<slash:comments>1</slash:comments>
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		<item>
		<title>RT and Follow to Win, Employ This Tactic To Lose Money</title>
		<link>http://www.kareemahmed.com/marketing/rt-and-follow-to-win-employ-this-tactic-to-lose-money</link>
		<comments>http://www.kareemahmed.com/marketing/rt-and-follow-to-win-employ-this-tactic-to-lose-money#comments</comments>
		<pubDate>Tue, 22 Dec 2009 05:27:23 +0000</pubDate>
		<dc:creator>kareem</dc:creator>
				<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://www.kareemahmed.com/?p=173</guid>
		<description><![CDATA[I keep seeing this Twitter tactic over and over again. (I even participate and that is the reason I am writing this post.) &#8220;Follow @kareemy and RT for a chance to win ____x______&#8221; It&#8217;s kind of like forcing something to become viral. It really pushes people to take action and they do it. Usually people [...]]]></description>
			<content:encoded><![CDATA[<p>I keep seeing this Twitter tactic over and over again. (I even participate and that is the reason I am writing this post.)</p>
<p>&#8220;Follow @kareemy and RT for a chance to win ____x______&#8221; </p>
<p>It&#8217;s kind of like <em>forcing</em> something to become viral. It really pushes people to take action and they do it. </p>
<p>Usually people do follow and they do RT the message but they don&#8217;t do it because they like the product or brand&#8230;they do it because they want to win.</p>
<p>Isn&#8217;t brand building a way to gain more awareness amongst a target audience? Isn&#8217;t the goal of marketing dollars to actually make an impact on your consumer&#8217;s behavior? I don&#8217;t think that this does either. </p>
<p>Don&#8217;t get me wrong. It works for gaining followers if that&#8217;s what your goal is. It also works for increasing brand mentions if that&#8217;s what your goal is. </p>
<p>But if the goal doesn&#8217;t involve Twitter, I don&#8217;t think it&#8217;s a very effective way of promoting a product.</p>
<p>What do you think?</p>
<p>EDIT: I forgot to mention that I do think that this tactic works if you are planning on giving away something like snowboard bindings. The only people that will follow and retweet are snowboarders, therefore you are reaching your target audience.</p>
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		<slash:comments>1</slash:comments>
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		<item>
		<title>Google Goggles &#124; Where&#8217;s the excitement?</title>
		<link>http://www.kareemahmed.com/marketing/google-goggles-wheres-the-excitement</link>
		<comments>http://www.kareemahmed.com/marketing/google-goggles-wheres-the-excitement#comments</comments>
		<pubDate>Tue, 15 Dec 2009 03:58:53 +0000</pubDate>
		<dc:creator>kareem</dc:creator>
				<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://www.kareemahmed.com/?p=164</guid>
		<description><![CDATA[&#8220;Use Pictures To Search The Web&#8221; The concept is pretty cool. Instead of traditional search, or voice search, you can now use &#8220;picture&#8221; search by taking a picture of a place or a thing and Google will bring up results based on the picture. In all honesty, I am not sure how awesome this product [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.google.com/mobile/goggles/#landmark">&#8220;Use Pictures To Search The Web&#8221;<br />
</a><br />
The concept is pretty cool.</p>
<p>Instead of traditional search, or voice search, you can now use &#8220;picture&#8221; search by taking a picture of a place or a thing and Google will bring up results based on the picture.</p>
<p>In all honesty, I am not sure how awesome this product actually is&#8230;but where is the excitement?!? I haven&#8217;t really heard anything about Google Goggles. Maybe I&#8217;ve just been busy lately?</p>
<p><object width="470" height="340"><param name="movie" value="http://www.youtube.com/v/Hhgfz0zPmH4&#038;hl=en_US&#038;fs=1&#038;"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/Hhgfz0zPmH4&#038;hl=en_US&#038;fs=1&#038;" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="470" height="340"></embed></object></p>
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